Customer Experience
In this exercise you'll start to browse web site pages as if you were a customer.
You'll learn:
- how to look up a profile in Adobe Experience Platform and view it's events.
- View the identity graph and understand how anonymous and known profiles are stitched.
Visit the website
Ensure you've completed the Website Setup steps before proceeding further.
In your chrome browser click on the Adobe icon in the top left of the website:
This opens our xray panel, which is a demo widget to show the data being collected into Adobe Experience Platform. You can see right now, we don't know much about you, we have just an anonymous cookie id. Adobe's ECID.
Close the panel, go to price pages on curvv website, and eventually browse a few others. Reopen the xray panel. Change to the Events tab, you'll see the that each page view is being tracked as an event tied to the ECID.
Right now we are considered a pseudonymous profile in Adobe Experience Platform. You can look up the profile in AEP using the ECID if you like. Pseudonymous profiles can be used for onsite personalisation but we need to stitch ECID to a customer identifier before we can do much else with it.
Check also the audiences your profile belongs to in the XRay Pannel. you should see Checked prices. We used your behaviour to qualify you for this segment.
Go back to the overview Pages. You should see a banner displayed to ask if you need a Loan. This is displayed because you checked the price pages.
Scroll down and change color of the car. Your preferences will be stored in AEP.
Now, start a chat with the bot. This part is just to show we can capture the interaction with the bot in AEP, and use PII collected to stitch the profile. The interaction are not Automotive specific. In the first question, select I want to track last purchase, then provide your email address.
This event will now stitch the pseudonymous browse profile with your known profile.
On our Demo, we will consider that you are an existing Tata customer who purchased a car some years ago. We will see how we consolidate your past purchase with thisweb session in the next exercise.
Lookup your Profile
We've pre-loaded some dummy customer data into our lab environment.
Open Adobe Experience platform and browse to the Customer -> Profiles page. Click to the Browse tab.
Select Email as the identity namespace that we will use to lookup the profile.
Insertyour Email Address, the same than the one you use for the bot into the Identity value field. Then click View.
Click to open the profile. The dashboard will show some basic information about the person, this view can be customized.
Click to the Attributes tab. Here you will see the merged view of all attributes collected for profile.
Click to view JSON.
This view shows the complex nature of the data that can be supported, scroll to see the details. You may see :
- the previous car purchased detailed, coming from your CRM or Dealer database
- the likely_vehicle_purchase_6m : this information comes from a partner
- The prefered colors : that comes from the web site if you tested a few colors
- Some propensity score : this is calculated by AEP customer AI.
Close the JSON view and click to the Events tab. This is where you'll see the behavioral events collected for the profile. You should see the same event than the one displayed on the XRay.
Click now to Audience membership. Here you can see which audiences the profile is currently a member of. An audience is a group of profiles based on the current state of their attributes and events, we'll learn how to define an audience in the next exercise.
