Lab 2: Cross-Channel Data Upsell

2 min

When a customer is close to exceeding their monthly data allowance, we want to:

Trigger a Journey that will personalised the Tesco mobile homepage with an upsell banner to purchase add-on data.
Will then send communication directly to the customer via Push or Email message (depending on whether they have the Tesco Mobile app).
Prevent them from seeing and personalisation once they have purchased a data add-on for the month.

Event: To trigger the customer's entry into the Journey when they are close to exceeding their montly data allowance.
Web Channel Action: To deliver the personalised Homepage upsell banner on the Website. We will also include an A/B Experiement to test the best copy.
Conditional Check: To check if the customer is a mobile app user, before sending a Push message.
Push/Email Action: Sends a push/email to the selected customers, highlighting the upsell offers, with the email being personliased to different personas.