Lab 1: Retargeting abandoned cart customers
3 min
When a Customer adds a product to the cart, but didn't purchase it, we want to:
- Trigger a Journey that will wait 1 day, personalise their homepage banner with a easy navigation to cart with a reminder about their cart items.
- Sent a reminder email about their pending cart items.
- Wait for another 24 hours if customers do a purchase.
- If the customer doesn't purchase, send them another cart reminder email but with an offer from their favourite Partner category from clubcard data.
Key Journey Steps:
- Event: To trigger the customer entry into the Journey when they add products to the cart.
- Wait Period: Includes a waiting period to allow event to take place before further actions are taken. If they purchase any point of time, exit the journey and supress any communication.
- Email Notification: Sends an email to the customers, highlighting the items in the basket.
- Offers : Provide customers with an offer from their favourite partner vendor.
What do we need to create for this use case?
- An event To capture the add to cart event
- An offer To provide the customer with an offer from their favourite partner vendor.
- Email messages Personalised to the customer, with items in the cart.
- A journey To send the email messages to these customers.