Campaign Build
Objective: Orchestrate real-time, personalised journeys and experiences.
In a fast-moving market, timing and relevance are everything. Adobe Journey Optimizer enables brands to deliver contextual, personalised experiences at scale by combining real-time triggers, intelligent decisioning, and dynamic content generation—all within a unified orchestration canvas.
Using Adobe Journey Optimizer's integration with Adobe Assets, Adobe Experience Manager (AEM) and Adobe Firefly, you can:
- Generate on-brand content variations that adhere to your brand’s tone, style, and visual identity.
- Automatically populate journey messages with dynamic assets tailored to each audience segment.
- Ensure consistency across channels while allowing for experimentation.
Hands-On Activities:
- Build a Real-time Journey
- Use Shared Assets to populate messages.
- Configure Experimentation to test messaging variants
Scenario
As part of the digital operations team you will set up a retargeting journey triggered for people who need to renew their Prepaid Mobile plan.
We will use an experiment to check if reaction is better with SMS or Push notification.
Access
Switch to Adobe Journey Optimizer using the solution switcher:
