Destinations Overview
1 min
cover: https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/marsha.jpg
coverY: 111As a marketer, Marsha is tasked with activating audiences across different digital marketing channels.
Some key responsibilities of Marsha include
- Understanding current marketing initiatives and audience requirements
- Identifying destinations for activation
- Use Adobe Experience Platform’s self-serve UI to build destinations
- Map relevant audiences/segments to the desired destinations
As part of this lab, we will follow our resident marketer Marsha as she builds an S3 destination and maps the needed segments.