CJA: Data QA: KPIs overview

We have available on the solution all the data collected from customer touchpoints as well as aggregated data to monitor campaigns and marketing channel metrics. We added a panel to overview this data under the name of ‘Aggregated Data KPIs Overview’

It contains the metrics of ‘Campaign Cost’, ‘Impressions’, ‘Clicks’, ‘Total Revenue’ and ‘ROI’ with the ‘Marketing Channels’ dimension. We also breakdown further the Marketing Channel = Paid Social by the dimension ‘Campaign Vendors’ (Meta, Tiktok, Pinterest, Google, Amazon Ads).