[Info] Media Connectors

One of the key strengths of Adobe Experience Platform (AEP) is its ability to bring together data from many different sources and create a single, reliable omnichannel data foundation.  

Today, it is already possible to import aggregated datasets from solutions like BigQuery or other major cloud and database providers through existing AEP’s Source Connectors.

Later this year, this process will become even more streamlined with the introduction of Aggregated Data Media Connectors, beginning with Meta and Facebook. These new connectors will make it easier than ever to bring in aggregated media performance data directly into the platform.