Welcome to Unified Customer Experience Hands on Lab! 

The  objective of our Bootcamp is to help organisations understand how Adobe Experience Platform and it's connected eco-system can help to deliver customer experiences that are consistent, contextual and real-time in an omni-channel world.   

We will create together one of your Campaign. The Credit Card Win Back campaign and explore Adobe Capabilities to deliver all your other use cases.   

For this journey, we will need to target customer who have a credit card they haven't used for a long time, and send them a list of communication to remind them the benefits of their card. We want to personalise the communication based on their type of card

So we hope you are ready to get your hands dirty!! 

Welcome

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SB21 - AEP Bootcamp - Cross-channel Data View

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Access & prerequisites MY/ID

Unified Customer Experience Bootcamp!

Maybank - AJO HOL

Access & prerequisites SG

Demo App

Unified profile and Audiences

Unified profile

Create Journey

Prepare messages

Test the journey

Campaign Build

Analytics

Campaign Reporting & Analysis

Conclusion