We now need to set up the content for each of those messages.

Clcik on the email activity in your canvas, then click on configure action on the right pannel

Select email-marketing in the email channel configuration drop down list. This is a preset that define the sender email address, reply address, etc

Click on edit Content

Click on content template button on the top right, select Apply content Template, then select the MB email template 1 Bloc



Search for first name, put your cursor at the beginning of the subject line, then click on + to insert it. Click on Save



Now, let's change the email. Click on Edit email Body

We can type the message we want, or let Gen AI do that for us. It can generate the whole email, including images, or a part we want.





After a few seconds, some varitions will be available, you can preview them, select the one you prefer, then click Apply.



Now, lets personalize the hero image with something more business oriented for Platinium card owner.

Select the image, a contextual menu will appear. Click on Enable conditional content icon

Select the Variant 1, click on the Select condition icon, you can create your own conditon, or reuse an existing one. Here we will select the platinium credit card.

Eventually click on the 3 dots to rename your variant as "platinium"



Click on the image with this Platinium variant selected, click on the asset icon, then select an Asset

Go to Maybank Folder, and select an asset of your choice.

If you don't see any folder, check that you are on the repository "Demo Apac Asset Essential" on the top right drop down



Now, let's check if the personalisation works.

Click on Simulate content. You will see 2 options. First one is to test on real profile, second one is to test with manaual data. Select the first one (simulate content)

Rendering will be done on test profile, if it's the first time you test it, this list may be empty. Click on Manage test profile. Select Email as Identity namespace, enter value [email protected] (this one as a classic Credit card), then click add Profile. Change the value to [email protected] (this one as a Platinium card) then click Add profile again.



Click on the the <-arrow on the top left to go back to the email.

Test the rendering on different profile. If you are happy, Close the preview, click on save, then on the <- arrow again to go back to the journey canvas.

Click on the Push activity, then click Configure action.



Select Push-LiveDemos as a channel configuration (this is needed if you have multiple apps and need to choose which one to use)

We have the option here to create multiple variation for different language or different message, we will not do that today.

Click edit content

Once again, you can set up the message yourself, or ask AI to generate it for you.

Click on the magic wand icon on the right side to access Gen AI.

Select the Brand Secure Finance. The brand will contains guideline that will be use by AI to generate the message depending on your policy.

Describe what you want to generate, you can use this prompt as an example : "remind customer of their credit card benefits"

Select Title and Message,

Then click on generate.



The generated content is again scored against the Brand Guidelines. Select the variation you prefer and click to Apply it to your message.



Click the arrow in the top left to return to your journey.

Adobe Journey Optimizer enables brands to deliver contextual, personalised experiences at scale by combining real-time triggers, intelligent decisioning, and dynamic content generation—all within a unified orchestration canvas.

Adobe Journey Optimizer's integration with Adobe Experience Manager (AEM) and Adobe Firefly has enabled: