Unified profile
0 min
Objective: Build high-value audiences using real-time data and identity resolution to respond quickly to market shifts.
In a competitive environment, the ability to understand and act on customer behaviour in real time is essential. Adobe Experience Platform’s enables this by combining streaming data ingestion, identity resolution, and segmentation into a single, unified system.
Key Capabilities:
- Unified Profile: The Real-time CDP creates a single, comprehensive view of each customer by stitching together data from multiple sources—web, mobile, CRM, POS, call centre, and more. This enables precise targeting and personalisation.
- Identity Graph: Adobe’s identity graph resolves identities across devices and channels, linking anonymous and known behaviours. This ensures continuity in the customer journey and allows for cross-device targeting.
- Streaming Segmentation: Segments are evaluated continuously as new data flows in. This means audiences are always up to date and ready for activation
Hands-On Activities:
- Visualise a profile
- Build a real-time audience