Meet Frescopa

Frescopa is a fictional demo brand of Adobe. It gives you a realistic context to work in, so you can focus on building and exploring Adobe's agentic solutions without worrying about real data or real customers. Throughout the exercises, you are the marketer behind the brand — creating, publishing, and optimising content on behalf of Frescopa, exactly as you would in a real-world scenario.

Fréscopa sits at the intersection of premium beverage culture and sophisticated appliances — a lifestyle brand for consumers and an end-to-end beverage solutions partner for businesses. From single-origin coffee, tea, and cold-pressed juices to premium brewing appliances and café showrooms, Frescopa owns the full spectrum, from the home counter to the commercial kitchen. Its personality is warm and knowledgeable — the expert friend who makes premium feel earned, not exclusive — serving both consumers (home enthusiasts, health-conscious and design-forward buyers, café-culture lovers) and businesses (hospitality, F&B operators, corporate, co-working). The consumer and business sides reinforce each other in a flywheel, with the café showroom as the bridge: people love Frescopa at home and champion it at work, and take it home after experiencing it there.

You're a marketer at Frescopa. Your job today is to bring a brand-new product to market — using Adobe's agentic solutions to do the work of a full marketing team.

Frescopa is launching the TravelBrew, a compact, portable coffee machine built for making real coffee on the go. It's designed for campers, hikers, and anyone who refuses to compromise on their morning brew away from home. Think: lightweight, rugged, self-heating, no barista required.

Support the TravelBrew launch by creating two key pieces of content:

You'll use Adobe's agentic CMS and connected solutions to plan, create, and publish this content — faster and smarter than traditional workflows allow.

Fréscopa is a fictional demo brand created for demonstration purposes only. All names, logos, products, and brand materials are invented; any resemblance to a real company, product, or brand is coincidental.