Embedded AI – The Intelligence to Detect, Explain, and Predict

In today’s data-driven world, speed and clarity matter. Adobe Customer Journey Analytics (CJA) leverages embedded Artificial Intelligence (AI) to transform how organizations interpret and act on their cross-channel customer data. This module will introduce you to three powerful AI-driven capabilities inside CJA—Anomaly Detection, Intelligent Alerts, Intelligent Captions, and Forecasting—and demonstrate how each amplifies your analytics impact.

AI in CJA automatically scans your datasets for unexpected spikes, dips, or trends—helping you uncover insights you may have missed. Instead of spending hours searching for patterns, anomaly detection highlights changes as they happen, so your teams can respond rapidly to new opportunities or issues. 

Immediate awareness of significant data changes allows for faster diagnosis and resolution, minimizing risk and maximizing opportunity.

Intelligent Alerts leverage AI-powered anomaly detection and granular controls to notify you in real-time about significant changes in your key metrics—by email, SMS, or Workspace project link. Alerts can be configured for multiple thresholds, stacked for various metrics, and previewed for trigger likelihood. 

Stay ahead of important business events with automated, targeted notifications to never miss what matters most. 

Advanced machine learning extracts key stories from your data visualizations and delivers them in natural language. These captions summarize trends, outliers, contributors and comparisons — directly beneath your charts. 

Everyone can instantly understand what’s happening in any chart, removing bottlenecks and freeing up time for deeper analysis. 

The built-in statistical and machine learning models in CJA predict future trends based on historical interactions. Forecasts can be visualized and shared, supporting proactive decision-making rather than reactive troubleshooting. 

 With accurate forecasts, you can anticipate behaviours and demands, optimize campaigns, and ensure resources align with customer needs, unlocking strategic planning at scale. 

You can see this AI applied on the panel ‘Embedded AI Capabilities’

If you use a line visualization, you can allow anomaly detection and forecasting to run over the metrics, and also in the settings configuration of the metric directly in a table: 

Intelligent captions will appear after clicking on this icon: