Features Audiences, journeys, conditional content, custom actions, Dynamic Media

Difficulty Moderate

Description We've noticed a high percentage of our credit card customers are renewing their expiring cards either very late or after it has already expired. Not only are we missing out on revenue, but it's leading to customer dissatisfaction.

You have to create an automated customer journey to inform our customers about their upcoming renewal. If we risking to lose a platinum credit card customer we can use the call center as a last resort.

This is also a great opportunity to upsell regular credit card users to our platinum credit card.



Features Audiences, journeys, offers, ranking formulas

Difficulty Challenging

Description As part of our lifecycle program we want to reach out to customers 3 days after they get a second product to see if they might be interested in getting more of our offerings so they can benefit from our multi-product discount.

By the time a customer reaches this stage we should have a pretty good understanding of their propensity to buy certain products, we want to leverage this information to provide them a real-time offer.

Features Journeys, events, geolocation, contextual data, custom actions (Bloomreach)

Difficulty Moderate

Description What is the best time to try and sell travel insurance? Right before the customer leaves for a vacation ofcourse! We want to use our mobile app's geolocation capabilities to contact customers when they arrive at the airport and give them the opportunity to get travel insurance last-minute if they don't have it already.

The content and texts for this campaign were already created in Bloomreach beforehand, so you'll need to use Bloomreach's API to get this content for your push notification.

When they leave the airport and they purchased travel insurance we want to bid them farewell, whilst thanking them for making the right decision.

Features AI assistant, Workfront Planning

Difficulty Easy

Description Marketing teams frequently submit campaign briefs in PowerPoint format. Manually extracting key details and entering them into Workfront for planning is time-consuming and can be prone to errors.

The goal is to enable users to upload a campaign brief (PPT) to an AI Assistant, which will parse the content and automatically create a campaign in Workfront Planning with key details extracted.

Features Custom Forms, Form Designer, Field Properties

Difficulty Moderate

Description As a marketing operations manager, you need to add a new field to track the campaign Region in the campaign requests. This will help in better organizing and routing campaign requests based on geographical regions.

You need to add this field to the existing "Creatives Campaign" custom form to ensure all new requests include this information.



Features Project Templates, Task Dependencies, Predefined Workflows

Difficulty Moderate

Description Project managers often need to set up similar projects repeatedly, leading to wasted time and inconsistencies.

To streamline this process, we will create a reusable project template based on an existing project. This template will include predefined tasks, dependencies, and workflows, allowing teams to quickly launch new projects without manual setup.

Features Attribution IQ, Attribution Models (Time Decay), Event Filtering

Difficulty Moderate

Description You want to analyze how web pages influence customer call center dial-ins. By using Attribution IQ in Customer Journey Analytics (CJA), identify which pages contribute the most to customer calls and optimize them to enhance user experience and reduce unnecessary inquiries.



Features Flow Visualization

Difficulty Easy

Description You want to understand how customers navigate through our website to reach the terms and conditions. This insight allows us to enhance site structure and content, ultimately improving customer satisfaction and sales.