Setting the scene
As the aim of the Hands-on Lab is to simulate "A day in the life", we've created a rich environment with assets for you to experiment with.
The Hands-on Lab
Today's Hands-on Lab will focus on the end-to-end process flow. This is a continuous process that most companies will be familiar with. We've also created a user journey that we'll guide you through during the first half of today. It's separated into four sections:
- Research & analysis In a live environment that has dozens of automated journeys, it's likely that the first step in the process is going to be analysing reports and finding possibilities to improve.
- Workflow & planning Next we'll have to create a process, assign resources, plan the campaign and kick-off the project.
- Creation & production Once the project has started, content will need to be created, reviewed and prepared for use in the messages.
- Delivery & activation Once everything is ready, we can start building our customer journey and create the messages we want to send to our prospects. After the journey is finished, we can report on it's results and potentially start the Research & analysis again!
