Research & Analysis
Introduction
In this phase, we focus on gathering insights into customer behavior, identifying trends, and defining target audiences. Using Journey Analysis, Fallout Analysis, and Audience Creation, teams can make data-driven decisions to optimize marketing strategies.
Learning Objectives
- Understand how to analyse customer journeys and detect drop-off points.
- Leverage Fallout Analysis to identify potential blockers in process flows.
- Learn how to create and refine audience segments for targeted campaigns.