Welcome
Welcome to ZUS Coffee AEP HOL!
The objective of this lab is to help you understand how Adobe Experience Platform (AEP) and it's connected eco-system can help to deliver customer experiences that are consistent, contextual and real-time in an omni-channel world. It will let you try the user friendly, drag-and-drop UI that also has AI capabilities built-in to speed up your workflows.
We will leverage our ficitional Coffee brand Frescopa for the lab. Frescopa is a coffee brand selling online through their ecommerce website as well as their own branded cafe's. Frescopa recently invested in AEP.
A new competitor has launched recently and is looking to expand their operations. Frescopa must respond fast leveraging real-time data, intelligent segmentation, and personalised experiences to retain market share and drive growth.
The lab exercises demonstrate how your brand can use AEP and its connected ecosystem to:
- Analyse customer journeys and campaign performance
- Build and activate high-value audiences
- Personalise experiences at scale and in real time across channels
- Collaborate with external partners to extend reach
- Ensure governance and consent compliance
So we hope you are ready to get your hands dirty!!