Dormant customer reactivation
1 min
In this exercise we'll bring together everything you've learned to create the first journey specific to ZUS Coffee's business needs.
Requirement: Reduce churn among high-risk cohorts (150+ day inactive users)
We'll tackle this by:
- Creating an audience of customers with no purchase for more than 150 days and a high churn prediction score.
- Set up a journey that automatically starts when users enter this audience
- Send an offer to bring them back (reactivation)
- Check if the customer reaction (did they take the offer)
- If they reacted, wait 3 days then send another offer
This strategic journey can be configured as always-on, with customers automatically flowing in and out of the journey while driving toward your business goals.
This section will be a little less guided to test the skills you've learnt in earlier exercies.