Create Journey
2 min
Now that you've got your dormant customer audience ready, let's build the journey.
Audience Qualification
- In AJO, under Journey Management, click Journeys > Create Journey
- Give it a name such as <your name> ZUS Reactivate Dormant Customers and click Save.
- Under Events in the left rail, drag-and-drop Audience Qualification to the canvas.
- On the right click the pencil icon next to Audience and select the audience you just created (<your name> ZUS Dormant Customers)
- For the Namespace, select Demo System - Email and click Save
Reactivation Offer
- Under Actions in the left rail, drag Action into the main canvas and drop it above End (a + sign should appear)
- Click Push > Add
- Give it a Label of Reactivation Offer and click Save
Offer Redemption
- Under Events in the left rail, drag retail_purchase and drop it on End
- Change the Label to Offer Redeemed and click Save. Here we are just looking for a simple purchase event but redemption data from your wallet/coupon system could be used instead.
Follow-up Offer
- Under Orchestration in the left rail, drag Wait and drop it at the end of the journey.
- Change Amount of Time from 1 day to 3 days. Click Save.
- Under Actions in the left rail, drag Action into the main canvas and drop it at the end of the journey
- Click Push > Add
- Give it a Label of Follow-up Offer and click Save
You're now ready to set up the content in the next section.