Dimensions

2 min

Dimensions are based on the fields defined in your datasets (ingested via Adobe Experience Platform).

We can select which dimensions are available for analysis when defining the data view in CJA.

In Analysis Workspace, dimensions are used to:

Break down metrics in tables or visualizations (e.g., Revenue by Channel)
Filter or segment the data (e.g. Filter traffic coming from ‘Marketing Channel = Influencers’)
Group data in Flow or Fallout analysis (e.g. by Interaction Channel to see how people interacts/flows between web-app-store)
Dimensions can be combined with other components (metrics, segments, date ranges) for advanced analysis.

We can also use calculated fields, derived fields, and classifications to create custom dimensions, with filtered values or different taxonomies by region or business unit.

For more information on CJA Dimensions see the Adobe Experience League.