Build a lookalike audience

Time to build. You've experienced the journey as a customer—now construct the orchestration in AEP that makes that experience real for your users.

Story so far

The customer has just landed on the Luma website after clicking on a } ad on a newspaper website. You now build the lookalike audience that powered that ad.

Audience - overview

To log into the Adobe Experience Platform, check the Environment & AccessEnvironment & Access page.

To get an overview of available audiences in Adobe Experience Platform:

In the menu on the left side, click on Audiences.

Then click on Browse at the tab bar. You will see an overview of all existing audiences.

Create the lookalike audience

Click on the audience called [Example] Price lock - Holiday destination.

On the next screen, click on the Look-alike insights tab.

Adobe experts are in the room with you. Don't hesitate to ask them about best practices, features and configuration choices as you build.

Click on the button.

Move the similarity % slider to find the best trade-off between similarity and reach.

Set Look-alike audience name to [{{LASTNAME}}] - LAL Holiday Purchaser.

Select Create to finish creating your Look-alike audience.

You have now successfully created an audience using the Adobe Experience Platform Audience Builder. It's time to activate it.

Build a lookalike audience

Story so far

Audience - overview

﻿Create the lookalike audience﻿

Create the lookalike audience