Build an audience

Story so far

The customer has wish-listed a yoga mat but left without buying. You now build the audience that will bring them back through retargeting.

Create an audience

You want to create a rule that will include all profiles that have wish-listed a yoga product. These customers are close to purchase intent, therefore this audience could then be used for different use cases and channels.

In the menu on the left side, click on Audiences.

Click on + Create Audience. This will open the Create Audience popup.

Select Build Rule as the create method. This will open the Rule Builder.

You will immediately notice the Attributes tab selected underneath Fields. As well as the XDM Individual Profile selector under BROWSE ATTRIBUTES.

Add event

Build an audience for profiles who have saved a yoga product for later:

Select the Events tab in the Fields section.

In the text search field, type locked. You will see a Price Locked event listed under Event Types.

Drag the Price Locked event type onto the canvas where it says Start building.

Your screen should look like:

Audience estimation

At each step in defining your audience, you can get an estimate of the audience's population:

Click on Refresh Estimates, on the right-hand panel

You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.

IMPORTANT: the sandbox you're using for the exercise has been reset before the bootcamp, so Refresh Estimate will likely return 0.

For more details on how estimate works, see the documentation.

Additional details

You need to add more details to match the requirements.

We also want to specify the time period in which the wishlist event must occur:

In the Events panel, change the Any time drop down to In last 24 hours

Your final rule should look like:

Publish audience

Enter a Name for your audience using the following naming convention, e.g. [{{LASTNAME}}] Price lock - Holiday destination

(optional) Enter a Description.

Select Edge from the Evaluation method dropdown list. You can read more about evaluation methods here.

Click on Publish.

You will be taken to the Audience summary screen, outlining your audience definition.

You have now successfully created an audience using the Adobe Experience Platform Audience Builder.