Objective
Overarching story
The customer returns to the WKND website to complete their trip booking. They finalize their travel and receive a confirmation email with the details of their holiday. The communication also highlights the benefits of real-time flight notifications and encourages the customer to join the loyalty program.
Experience it first
Walk through this section as your customer would. This helps you understand what they experience. Next, you'll build the required elements in AEP to create that same journey.
Purchase
You finally decide to book your tickets. Go to the WKND website and complete the purchase.
- On the WKND website go to Trips category.
- Click on your previous trip
Now your can finish booking.
- Review your trip, then click on the Finish Booking button.
- Finalize by clicking on the Book Now button.
- On the Finalise your booking page, the personal information are already pre-filled with your profile data.
In a couple of seconds, your order is confirmed and you'll be redirected to the WKND website homepage.
Confirmation email
You will receive an email containing a summary of your booking. Because you are not currently a member of WKND Club, our loyalty program, the email will include a personalized banner inviting you to join.
- Open your email client.
- Open the email with the subject "{{firstName}} your booking is confirmed!".
At the bottom of the email you can see the personalized banner that promote the interest of subscribing to WKND Fly program.
Follow up email
In this moment you're not interested in the WKND Club program and do not subscribe for it. A week later* you receive a follow up email about the WKND Club program.
* for demo purposes, the delay is reduced to 1 minute.
- Open your email client.
- Open the email with the subject "Don't miss out, start your WKND Club journey".
What is needed
Now you've seen what the customer experience is, this is what you need to configure to enable that experience with Adobe Experience Platform.
- An event-triggered journey To send the customer communication once the purchase is done.
- A confirmation email With the recap of the order and promotional banner.
- A follow up communication It can be a push notification or an email, based on customer preferences, with content on WKND Club Program.
Why this matters for marketers
As marketer, you want to nurture customers through their entire lifecycle by delivering timely, personalized communications. With AEP, you can trigger automated journeys based on purchase behavior and dynamically adjust messaging - like promoting loyalty programs to non-members - to maximize lifetime value and repeat purchases.