Create a scheduled campaign

Time to build. You've experienced the journey as a customer—now construct the orchestration in AEP that makes that experience real for your users.

Story so far

The customer is a Blue tier Luma+ member who has not purchased in a while and has a high churn score. You now build the campaign that shows them a personalised banner — on the website and in the app — with an exclusive promotion to reach the Silver tier.

Campaigns - overview

Under Journey Management, click Campaigns.

Click on Action tab. You'll see that list of all the campaigns.

Create a new campaign

Click Create campaign.

Select Scheduled - Marketing, and click Confirm.

In the Properties tab set the name to [{{LASTNAME}}] Grow - Promotion for next tier (web).

Now define which channel you want to activate for this campaign. In this use case, you want to display a banner on the website.

Click Actions in the top menu.

Click on the +Add action button and select Web channel in the list.

Set the Action name to Luma+ Hero banner.

Select the webHomeHeroBanner value in the Web channel configuration dropdown. This configuration has been defined by a system administrator. It contains all the technical parameters required to display content correctly on the home page.

Click Edit content.

With the Visual Editor you can edit the page directly, without any coding experience.

Click on Edit web page.

Click the hero image; a blue/orange border appears and the menu on the right shows the image settings.

Click to open assets window.

Click to open the Asset Selector.

Search for lumaplus, select the image web-lumaplus_person.jpeg and click Select.

In the alert that appears click Confirm.

Select the text Luma 2023 now available and replace it with Luma+ Loyalty Program.

Select the text UNLEASH YOUR STYLE... and replace it with SHOP NOW TO GET INSTANTLY UPGRADED.

Your content is ready. The next step is to define the target audience for the banner.

Click on the Audience tab.

Click on the Select audience button and select the [Example] Customer in Blue tiers with churn risk.

Click Add audience.

Click on the Schedule tab to observe the different options available. Leave the default value for this campaign.

Click Review to activate.

Your campaign should look like this:

Recap

Well done! With the Grow section you have explored how Adobe Journey Optimizer helps retain customers and grow their lifetime value:

AI-based audiences that identify at-risk customers using churn prediction scores.

Scheduled campaigns to deliver personalised content through web and in-app channels.

Visual editor to author on-brand experiences without coding.

In this section the customer, a Blue tier Luma+ member drifting away, was re-engaged with a personalised banner on the website and in the mobile app — an exclusive promotion to reach the Silver tier and stay active. This closes the loop on the customer journey, from an anonymous visitor in Discover to a loyal, growing member.

Congratulations! You have just completed the entire Luma Hands-on Lab. You have now built an end-to-end customer journey across Adobe Experience Platform, Adobe Journey Optimizer and Customer Journey Analytics.