AEM Experience Governance
In this exercise you'll use Coworker's AEM Experience Governance skill to check copy, images, and whole pages against Frescopa's brand β automatically, without manual review.
Objectives
By the end of this exercise you will be able to:
- Retrieve the configured Frescopa brand guidelines through Coworker.
- Validate marketing copy and get specific, actionable violations.
- Check whether an image and a full page are on-brand.
Scenario
A new campaign draft has landed. Before it goes live, you'll ask Coworker to check it against Frescopa's brand. First the copy, then an image, then the whole page β the same gate a brand manager would apply, run in seconds.
Review the brand guidelines
- Start a New chat,
- Use the below prompt
List the Frescopa brand checks from governance.
Coworker uses the AEM Experience Governance skill to return the brand standards configured in the system β voice, tone, terminology, and the rules content must follow.

Validate copy β the failing draft
Ask Coworker to check the first draft:
Check whether this finished copy is on-brand for Frescopa. Evaluate it against the brand governance checks and return a per-check pass/fail/NA result with rationale: "TravelBrew is the ULTIMATE coffee machine for serious coffee experts! Get perfect results every time with our advanced extraction technology. Buy NOW!!! Donβt settle for basic coffee when you can brew like a pro anywhere. Grab yours today before itβs gone!"
This is supposed to be not on-brand as expected it fails in the brand check in coworker.

Prompt
Coworker flags the brand violations and explains each one. Expect it to call out, among others:
- Snobby / gatekeeping β "the coffee elite", "don't settle", "upgrade to greatness" (voice must be warm, never snobby).
- Competitor bashing β "crush the competition".
- Health claim β "healthiest, most energizing cup" (no health or medical claims).
- Unverified superlative β "the healthiest, most energizing β¦ you'll ever taste".
- Hype / discount-led voice β off-tone for the brand.
- Urgency-scarcity pressure β "today only", "limited time".
Validate copy β the corrected draft
Now test a version written to Frescopa's voice:
Prompt :
Check whether this finished copy is on-brand for Frescopa. Evaluate it against the brand governance checks and return a per-check pass/fail/NA result with rationale:Great Coffee, Anywhere TravelBrew makes great coffee effortless, wherever the day takes you. Its smart brewing system gently draws out the rich flavour and aroma of your favourite blend, so a warm, satisfying cup is always within reach β at home, at your desk, or at a new destination. We craft it thoughtfully, keep it easy to use, and build it around responsibly sourced beans, so every coffee lover can enjoy it, not just a chosen few. Best for anyone who wants a proper brew on the move.
Coworker re-evaluates and confirms the copy now aligns with Frescopa's brand standards.

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Validate an image and a page
Governance isn't only for copy. Find an image, then check it:
Prompt :
Find approved assets of people enjoying coffee together
Select any on the image and that gets added to the conversation context.
Add this prompt Is this image on brand?

This will initiate a check on the image against the brand guidelines.

Validate a full webpage
Finally, check an entire page against the brand:
Prompt:
Is this page on brand? https://main--frescopa-bootcamp--nirmaljosehere.aem.live/sustainability
Coworker returns a brand compliance assessment with a score and specific recommendations. Since it crawls the entire website and then validate each piece against brand, this will take a few minutes.

Checkpoint / Reflection
- What changed? Brand review moved from a manual gate to an automatic one. Coworker didn't just say "off-brand" β it named the exact rules broken and confirmed when the fix landed.
- What's next? In the final exercise you'll use the Experience Generation skill to actually apply on-brand content to a live page.
β Success β Exercise Complete You've used Coworker's Experience Governance skill to validate Frescopa copy, imagery, and pages against the configured brand.