Journey 2: Horse Racing Re-engagement
3 min
Introduction
This journey targets customers identified as regular horse racing bettors who have not yet placed a bet for the upcoming races. The objective is to encourage these customers to engage by providing them with relevant race information and personalized offers through multiple touchpoints.
Key Journey Steps:
- Audience Selection: Identifies customers who are regular horse racing bettors but have not placed any bets for upcoming races.
- Conditional Check: Excludes customers who have already placed a bet, ensuring only potential betters are targeted.
- Custom Action (Get Upcoming Races): Fetches the latest horse racing details to create personalized communications.
- Email Notification: Sends an email to the selected customers, highlighting the upcoming races and available offers.
- Web Personalization: Displays a personalized homepage banner for racing enthusiasts, enhancing the web experience.
- Wait Period: Includes a waiting period to allow customers time to engage before further actions are taken.
This journey is designed to enhance customer engagement and drive conversions by providing targeted, personalized communications based on customer behavior.
What do we need to create for this use case?
- A number of Audiences a. Audience that contains all the customers who has placed a bet on a horse race in the last 10 days. b. A audience that contains all the customers who has placed a bet on a horse race on the day.
- A set of offers To share an offer to the customer based on the value tier
- A custom action To get the latest events in horse racing from an external system
- An email message To send to these customers.
- A web channel content To personalise the website homepage with horse racing offer details
- A journey To send the email message to these customers.