Journey 3: Boost Go-live

2 min

In our Boost Go-live Journey, we want to:

Send personalised communication to all Players that have a bet placed on a specific boosted event.
We want to send the communication with the Boost goes live.
This communication will be personalised with the details of the boosted event.
If the Player does not engage with the communication about the boost event, we want to re-target them with an offer to incentivise them to bet on the next events. This communication will be delivered via their preferred channel.

Audience Creation: We will define the target audience using data from customer profiles, to ensure the journey reaches the right individuals; in the workshop example this is all Players with an active bet.
Event/Action Configuration: We will set up key triggers and actions within the customer journey, such as the Trigger for the boost event, email opens, or actions to notify CPP of the relevant promotion/offer to be credited.
Offer Creation: We will develop tailored offers for users based on their interactions, preferences, and value tier in the journey.
Content Creation: We will compose Email and Push messages with relevant content for the customers, some of which will be generated using AI.
Journey Testing: After building out the core elements, we will test the customer journey to ensure seamless orchestration, allowing you to fine-tune the experience before launch.