Objective
Overarching story
This is the first step of the customer journey, where the customer is looking for a new yoga mat, and search the web looking for it before getting re-targeted on social media.
Experience it first
Walk through this section as your customer would. This helps you understand what they experience. Next, you'll build the required elements in AEP to create that same journey.
You are looking for yoga accessories. On a newspaper website you see an ad from the Luma website.
- Open the newspaper page.
- Click on the banner and land on the Luma homepage.
You browse a couple of products, then add the yoga mat to the wish-list.
- Click on Yoga in the main menu.
- Find the Acqua Sticky Yoga Mat, click on the product card.
- Add it to the wish-list by clicking on the
button.
- Fill out the registration details with your personal email address ( {{EMAIL}} ), your first name and last name.
The website is equipped with a Profile Viewer, that surfaces the data available in Adobe Experience Platform to show how the data is being captured, unified, enriched and qualified over time behind the scenes.
Now check the profile viewer to see the events captured.
- Click on the
button in the top left corner of the Luma website.
- Click on the Events tab and see the list of products you have browsed and the Yoga Mat that you have wish-listed.
If you cannot see the expected data in the Profile Viewer, click on the refresh 
icon on the top-right corner.
While browsing, your profile gets qualified for one or more audiences, based on the actions you do on the website.
- Access the Profile Viewer and click on the Profile tab.
- Expand the Audiences sections.
- Your profile should be qualified for the [Example] Save for Later - YOGA products audience.
In AEP, this audience is shared with TikTok for re-targeting purposes; next time the customer will scroll on the TikTok feed he will see a personalised ad.
Note: This lab cannot simulate the actual banner delivery to TikTok, as it would require an active TikTok Business account and running campaign. However, you will learn how to activate this audience segment to TikTok's Ad Manager in AEP.
What is needed
Now you've seen what the customer experience is, this is what you need to configure to enable that experience with Adobe Experience Platform.
- A rule-based audience To qualify the customers who have wish-listed a product.
- A 3rd party destination to TikTok To share the audience and re-target the customers when they scroll on TikTok.
Why this matters for marketers
As marketer, you want to optimize your spending by focusing on customers with similar traits of purchasers and re-target them if they show interest. With AEP you can create lookalike audiences starting from a group of purchaser you own and want to grow.