Send your Audience to a Destination: TikTok

Story so far

When the customer opens the TikTok app and explore the feed, an ad for the Luma yoga mat will be presented. This will remind the customer of the product that was wish-listed previously on Luma.

TikTok - destination

You can use this destination for audience targeting across TikTok's family of apps that are supported by Ad Managers. Selection of the app that you want to run campaign against is indicated at the placement level in TikTok Ads Manager.

TikTok Ad Manager supports the activation of identities:

GAID - TikTok Advertising ID

IDFA - Apple ID for Advertisers

phone_sha256 - Phone numbers hashed with SHA256 algorithm

email_lc_sha256 - Email addresses hashed with SHA256 algorithm

extern_id - Custom user IDs

Export Type = Segment Export

TikTok requires that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to TikTok can be keyed off hashed identifiers, such as email addresses or phone numbers.

Activate audience to the TikTok Destination

In the left rail, click on Connections and choose Destinations, then go to Catalog. You’ll then see the Destinations Catalog.

In Destinations, use the search field to find the Tik Tok card then click Activate Audiences in the card.

Click the checkbox beside TVEMEA - TikTok and click Next.

For this lab the TikTok Destination for our demo account has already been configured. You can reuse this account to map your audiences in the Lab: TVEMEA - TikTok

In the list of available audiences:

Select the audience you created in the previous exercise for mapping.

[{{LASTNAME}}] Save for Later - YOGA products

Click Next.

For the TikTok Ad Manager Destination, you need to specify your mapping identifiers between Adobe Experience Platform and TikTok. These will be used to match the profiles in your audiences between platforms.

For this lab, use the Hashed Email ID as the mapping identifier.

This mapping is already in place for the lab TikTok Destination. No action needed.

Click Next.

Finally, on the Review page, click Finish.

Your audience is now activated to TikTok

Exported Data

For TikTok, a successful activation means that an audience would be created programmatically in TikTok Ads Manager. Audience membership in the audience would be added and removed as users are qualified or disqualified for the activated audiences.

The integration between Adobe Experience Platform and TikTok supports historical audience backfills. All historical audience qualifications get sent to TikTok when you activate the audiences to the destination.

Recap

Well done! With the Discover section you have familiarized yourself with the overarching concepts of Adobe Experience Platform:

Customer profiles, data and attributes.

Segmentation that can be rule-based or even created with AEP's lookalike modelling capabilities.

Destination to third parties for audience re-activation purposes.

In this section the customer went from simply browsing a yoga mat to wish-listing a Luma product and being re-targeted on TikTok to complete the purchase. This paves the way for the customer to finally decide and buy the yoga mat. The post-sale customer journey will be handled in the next section, Decide.